Service Design as Entertainment

A gift from Google! Witness Google Maps Italy!!!!

[00] CU of small dog's rear end squatting
a woman's long shapely legs in the background, well-heeled foot tapping impatiently

[01] panning up, dog's rear goes out of screen, then "boing" or "popping" sound
woman goes "humph" with one hand on hip while the other one presses a button on the dog lead.

[02] computer display of poodar
flashing poo icon, poo-poo-ish beeping sounds.

[03] shallow DoF
shot from behind the scooter facing the bar, pull focus from scooter (the light from the computer display barely visible in the foreground) to bar where the owner of the scooter who is standing. his head turns to the camera/sound of the alert.

[04] tight on the eyes and slowly panning down
close up of our lorenzo lamas look-a-like, his greasy black hair and coarse 12 o'clock shadow whispers "machiiiiiiisssssmo" softly in your ear.

[05] continue panning down, slowing to stop on strong jawline/sensual lips
with a slight, manly grunt of annoyance he downs his expresso

[06] CU on helmet as hand sweeps in
grabs his motorcycle helmet and

[07] pull out from MS to WS
runs out the door.

[intercut black]

[08] very wide angle
vespa whipping down the street, camera tailing behind, passes a bus shelter with an ipod advert displayed,

[09] camera slows to keep advert in screen while vespa grows smaller in the distance
the dancer's black silhouette breaks into movement, unpaused by the jet stream of the passing motorist.

: -- -- -- -- -- -- :

wide shot
a group of kids gathered in a circle on the sidewalk

low shot tilted up at the children's faces inside the circle
the lens of a camphone fuzzily juts into view, Red LED turns Green accompanied by a "snap" sound

CU on phone screen
photo loads onto screen, an address is typed into a textbox below the photo

Menu Pops Up
[Send Now] [Add Tags]
Clicks [Add Tags]
Selects [New/Tiny]

a story which weaves the 4 actors together in the magnificent pootopia dance

Wooo! My presentation is up, as well as audience feedback. It would be iPod Video friendly had Youtube not wrapped it up in flash, but oh well... there are ways around that.

Enjoy!

Had a stellar time presenting this time around, came up second to last on the second day so I knew I needed to do something to wake the audience up.

Started off with the "More Poop Your House - No Grazie!" slide and then I struck with the iPood advert. Very simple, very effective. Two 30-second tracks overlayed on the same slide, one with music, the other with my vocal poodar performance building up to a climactic "Watch Out! You're going to step in it!!!"

One of the best comments I got after the presentation was from Mellis, who said something like, "Now I get it. If the service was as entertaining as your presentation, that's Service Design as Entertainment. The presentation was the embodiment of the idea." I knew that I had got my message out after Danny Stillion kept coming up with poo puns long after the presentation.

What can I say? Poop is sticky. ;p

I'll post an update when the video of the presentation gets youtubed... tried it once, but got garbled in the transmission.

Still working on both character design and story. Here are the seeds of the bad guys of Pooptopia. Take one part Joker, two parts Toxic Avenger, sprinkle with Iron Man for the nanite age, and you begin to get an idea of what happens when a Pittsburg Pirates/Steelers fan teaching in Korea falls afoul of some industrial accident near a nano-robotics research lab in the outskirts of Seoul. Pair this steely poo-pirate with a military-grade Poomba (semi-autonomous waste removal swarmrobot) gone bad, and you get Captain Dong-chim* and the Nemse** Machine.

* Dong-Chim (똥침; poop needle) is an attack, which i think is unique to korean children, and often takes places when someone is bending over to drink from a water facet.

** Nemse (냄새; stink), i.e. a stinky, poop-powered robot.